Among the owners of online stores, the most popular way of informing customers about the offer is keeping profiles in social media. With the result of 76 percent. This option has much more indications than the others. Meanwhile, from the customer’s perspective, the best channels for finding out about offers are e-mail, SMS, presence in Google results, price comparison websites and only then social media – with a result of 37 percent.
These are the findings of the report ‘’Communication of online stores’’ by SMSAPI and Shoper, prepared on the basis of research carried out last fall. This contradiction between the behaviour of companies and the expectations of consumers that make the organizers of the training scheduled for April 22nd think. Recent research and observations of our experts show that sellers and consumers do not fully understand each other, while shopping and many more related activities are moving online. Some entrepreneurs conduct promotional activities, guided mainly by intuition, doing a lot of work manually instead of using convenient tools. Or by wasting your budget on poorly targeted campaigns. That is why, together with our partners, we have prepared a dose of knowledge for newcomers on the Internet in the form of one day training – explains Maja Wiśniewska from SMSAPI.
During the April training, SMSAPI and 6 partners will show, from several perspectives, what is developing a business online:
– Each of the guest speakers will have 30 minutes for their speeches, and SMSAPI experts will be given 20 minutes. The limited time prompts you to get straight to the point, stick to the specifics and focus on the benefits of your solution for entrepreneurs. This formula will also allow us to fit 12 substantive presentations by the afternoon, so that after the expert panel everyone has a piece of the day to try out the tools they have just heard about. For those who will not be able to participate in the entire training in one attempt, it will be recorded, and the finished material will be sent to registered participants after the event – says Maja Wiśniewska.
Each of the event partners – iCEA, Shoper, DevaGroup, Fakturownia, Thulium and Edrone – plans to give its participants a special one in the form of additional 1-on-1 consultations or discounts on access to their tools.
Online event “Co lubią MiŚ-e ? The basics of promoting a company on the Internet” will be available online on the ClickMeeting platform, which works via a web browser. Registered persons will receive an email with a link giving access to the broadcast.
The cost of participation in the event is PLN 20, and the fee is to encourage participants to mark the date of April 22 in the calendar with a pen – and not only with a pencil, as is often the case with free events. The organizers will donate the total revenue from admission tickets to support the Hospice of Divine Mercy in Gliwice.
Registration is available at the link www.idz.do/misevent
iCEA Group – The first SEO360 agency in Poland operating on the market since 2007. The company has the status of a Google Partner and is the winner of the second place in the SEO / SEM agency category in the Dream Team competition. Thanks to a team of the best experts, their clients achieve top positions in search engines. The iCEA Group has been trusted, among others, by such companies as PZU, Bielenda or KKS Lech Poznań.
For more information, please contact:
Jacek Dziura, CMO, iCEA Group
e-mail: j.dziura@grupa-icea.pl
