The combination of the powers of iCEA, Enterso, Niezwiązani, and M40 Group is a picture of a new quality on the Polish market. In the history of the Polish SEO industry, it has never happened before that so many high-class specialists work together for the overall benefit of the clients. The merger under the leadership of iCEA, the leading company, will not only improve the quality of services, but will enable the effective development of the newly established entity, which is iCEA Group. The obvious benefit of combining the potential of the four companies will be customers who will receive a new, unified and attractive offer, innovative services designed specifically for their needs, efficient after-sales service, transparent contract terms and easy settlement.
Since 2017, iCEA has been continuously developing its structure and capabilities, which made it one of the 3 largest agencies in the country at the beginning of 2020. It was possible thanks to the efficient implementation of the acquisition strategy and improvement of the service portfolio. In 2017, the Enterso company, one of the oldest SEO / SEM agencies in Poland, was acquired, and in 2018, two more companies were joined: Niezwiązani – a company characterized by an innovative approach to formal aspects of positioning activities and a pro-customer attitude, and the M40 Group – one from the most recognizable SEO agencies in Poznań. After a series of successful acquisitions, the companies associated under the DIGITAL NOW! employed over 200 employees offering breakthrough solutions in the field of internet marketing.
Associated, working together in a modern office and enriched with specialists with many years of experience iCEA Group has two main goals. The first is the rational expansion and popularization of the SEO360 service, which is a breakthrough solution for the e-commerce sector in Poland and provides unprecedented complexity of marketing services, technical, sales and legal support for Polish entrepreneurs operating on the Internet. It is worth adding that the idea behind SEO360, i.e. the combination of quality and comprehensiveness of the services provided, is the pillar of market success at iCEA Group. The second goal is to continue or even intensify activities aimed at increasing the international presence of iCEA Group, from acquiring new customers, through creating physical structures in other countries, to building business connections between individual national markets.
The merger was carried out by the lawyers of the RPMS Staniszewski & Wspólnicy Law Firm under the supervision of Marcin Staniszewski, Legal Counsel, and by Paweł Borowik, President of the iCEA Group and CEO of DIGITAL NOW! Łukasz Nawrocki.
– The merger of our companies is a natural consequence of the business strategy adopted in 2017. In the past, when we were just gaining a position on the market, the dispersed structure of the DIGITAL NOW! it allowed for the effective diversification of business processes. However, today, when we have been successfully running SEO campaigns on Polish and foreign markets for many months and introducing the ground-breaking SEO360 service, increasing iCEA Group’s potential by creating the largest SEO expert base in Poland will allow us to start a new chapter in the company’s market history, which has been continuously developing since 2007 year.
The merger is the crowning achievement of the assumptions of our business strategy and the imperative of continuous development, but on the other hand, it is only the beginning of a new brand that will be developed on a scale unprecedented in our country. In the near future, along with rebranding and refreshing our image, we plan to continue to conduct effective vertical and horizontal acquisitions and develop our service portfolio by creating comprehensive solutions for the e-commerce sector that are not offered by any of the competing agencies. The scale of our possibilities should be emphasized by the fact that soon Digital Now! The holding will be expanded by new companies on two continents, in North America and Asia. Our global orientation and focus on success, which connects all our specialists, are the foundations on which we will build the brand of iCEA Group – Łukasz Nawrocki, CEO of the DIGITAL NOW holding!
iCEA Group – The first SEO360 agency in Poland operating on the market since 2007. The company has the status of a Google Partner and is the winner of the second place in the SEO / SEM agency category in the Dream Team competition. Thanks to a team of the best experts, their clients achieve top positions in search engines. The iCEA Group has been trusted, among others, by such companies as PZU, Bielenda or KKS Lech Poznań.
For more information, please contact:
Jacek Dziura, CMO, iCEA Group
e-mail: j.dziura@grupa-icea.pl
