Internet monitoring goes hand in hand with positioning: Brand24 and iCEA Group join forces

Internet monitoring goes hand in hand with positioning: Brand24 and iCEA Group join forces

Brand24 is a platform dedicated to monitoring the Internet, which allows entities using its services to control their online presence on an ongoing basis. All references to a specific brand, both direct and indirect references, recognized by the key phrases provided, appear in a convenient panel on the Brand24 website. With its help, people who care about the image of the company, to whom individual mentions refer, can not only react to the behavior of competitors or Internet users, but also plan effective marketing and PR activities. In other words, knowing your position on the web will allow you to take care of your online image effectively and develop a brand communication strategy tailored to the reality of the Internet. 

Due to the established cooperation, iCEA Group, as one of the largest SEO agencies in Poland, will provide its clients with access to analytical tools and constant monitoring of the brand on the Internet, providing them with attractive terms of the offer. The agency from Poznań perceives and actively promotes positioning in the SEO360 model, which takes into account many variables that affect the final results of online marketing activities. In this approach, the effectiveness of an SEO campaign, which includes, for example, the quality of content marketing activities, the link building process or thoroughly conducted technical optimization, can be clearly increased due to the creation of a comprehensive strategy and multi-faceted orientation in activities. 

The cooperation of iCEA Group and Brand24 can be described as the cooperation of the conceptual and operational divisions, although it is a great simplification. In practice, the subject of cooperation will not be access to a wide range of web analytics for specialists from the Poznań SEO360 agency, but enabling clients to directly monitor the image condition of their companies online on extremely attractive terms:

  • To extend the trial period and more than 2 times longer testing the Brand24 platform (compared to normal conditions) for interested customers
  • Customers who decide to subscribe to Brand24 will receive more favorable conditions and the opportunity to reduce their monthly obligations. 

It is worth emphasizing that, from a purely business perspective, Brand24 is an extremely useful tool for obtaining key information, which can provide a clear competitive advantage not only in the e-commerce segment, but also its online service activities. 

– Brand24 offers key services for our clients who base their marketing activities on many pillars, including SEO campaigns perceived as priority, carried out by our specialists. We are extremely pleased to establish cooperation between our companies, because thanks to it our clients will be able to use an excellent analytical tool that will be a real support for them in running their business – said Paweł Borowik, President of the Management Board of the iCEA Group.

iCEA Group – The first SEO360 agency in Poland operating on the market since 2007. The company has the status of a Google Partner and is the winner of the second place in the SEO / SEM agency category in the Dream Team competition. Thanks to a team of the best experts, their clients achieve top positions in search engines. The iCEA Group has been trusted, among others, by such companies as PZU, Bielenda or KKS Lech Poznań.

For more information, please contact:

Jacek Dziura, CMO, iCEA Group

e-mail: j.dziura@grupa-icea.pl

Jacek Dziura
Jacek Dziura
Chief Marketing Officer
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